Hot & Cold Jackpot Campaign
I was involved in the ideation, research, UX and UI design, and implementation of a campaign template for the client. The goal was to showcase the most popular jackpot games and their current status. The template features a bar that visually represents the game’s jackpot status, ranging from cold to hot to indicate how close the jackpot is to dropping. This is based on the current jackpot value and the average drop, which considers both value and days active.
Client: ComeOn Group
Type: UI/UX Design & Branding
Date: 2021
In this project, I developed a campaign template that can be used for any brand within the ComeOn Group framework. Initially, I focused on creating UX screens and a basic prototype to showcase the main concept to the stakeholders. Once the template was approved, I proceeded to create whiteframes on the design system masterfile (left) which could be used to add UI elements for each brand, such as Lyllo Casino (right).