Lyllo Casino

The objective was to develop a new, enjoyable pay-and-play casino for the Swedish market, resulting in the creation of “Lyllo Casino,” which roughly translates to “the lucky one.” I was involved in every stage of the product design process, including ideation, branding, marketing, wireframing, and prototyping.

Concept: The lucky ones

The underlying idea behind Lyllo Casino is that luck is at its core. There are some individuals who are naturally lucky, and it seems to come effortlessly to them. The concept of Lyllo Casino is to create a world where our players can experience that carefree and lucky feeling. We want our customers to feel that Lyllo Casino is the place where they can find luck more easily than at other casinos.

The idea

The driving force behind our never-ending optimism for perfection is dopamine. My aim with Lyllo Casino was to create a brand that constantly triggers a dopamine rush. The colors are reminiscent of candy, the magic of a sunny beach, the slots overflowing with money, and the visuals are so tantalizing that you can almost taste the sweetness.

Every aspect of the brand should evoke a sense of euphoria, whether it’s through taste, sound, touch, or sight. Lyllo Casino aims to offer a sense of tranquility to our customers. The brand is welcoming, open, and focused on providing positive vibes.

Moodboard:

The Design

Taking all of these factors into consideration, I began crafting a vibrant color scheme featuring bold pinks and oranges. By using a clean white and light gray backdrop, the marketing visuals and slot images truly stand out with their bright pops of color. Included below are examples of both the campaign sites and casino lobby pages, as well as initial wireframes I created at the outset of the project. I am particularly fond of the way the bold typography interacts with the straightforward UX and how the bursts of color inject a sense of delight into the overall site design.